Over the past several years, Fuller has steered Borland's products beyond purely engineering-orientated products (the software compliers and debuggers that, along with other tools, make up the so-called integrated development environment) to include tools for project managers, some of who may not be directly involved in code writing.

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"We provide viewers with the tools they need to make up their minds, " he told journalists assembled for a CNN session during the Television Critics Association's press tour in Los Angeles.

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There are new tools cropping up that help make using already developed content easy and affordable.

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