Of course, all the Caribiana owners in the world would make up a pretty modest Christmas card list.

FORBES: Magazine Article

Hallmark always tacks its name on the back of its cards, even the alternative lines, which make up 15% of its card sales.

FORBES: Wild Card

One result is that you don't have to accumulate a large stock of rewards points before spending them or spend all their points at once, but instead can use points to cover a portion of the purchase price and then use a credit card or debit card to make up the difference.

WSJ: The New Credit-Card Rewards Programs