"You don't want to make the papers because the Easter Bunny hit hard in the middle of your field, " says Mr. Chase.

WSJ: Before He Can Hop,This Easter Bunny Has to Fly

It produces pulp from raw wood, but also boasts state-of-the-art machines to make the speciality papers that constitute most of its production.

ECONOMIST: Why paper making is becoming less volatile

But I do think the fact that it's come to this - you know, sold to the highest bidder - I just think there were opportunities in the past to, you know, make arrangements to sell the papers.

NPR: The Significance of MLK's Personal Papers