Given our main tech focus the consequences of failure are losing one times our money, but the large markets make the option value of success very attractive in our view.

FORBES: By Vinod Khosla

We believe that there is time and space to continue to pursue that approach, even as we refuse and make clear that we do not take any option off the table in our effort to prevent Iran from acquiring a nuclear weapon.

WHITEHOUSE: Press Briefing

All they had to do to make Timeline great was make it an option for those who wanted it and let the rest of us just keep our profiles.

FORBES: Facebook After the IPO