10. Make new words. Expand the lexicon. The new conditions demand a new way of thinking. The thinking demands new forms of expression. The expression generates new conditions.
In the academic circlesthere were many arguments onusingwhatform to denote terms for elements, making the newwordsor not and how tomakenewwords and so on.
The new Zynga platform is focused exclusively on social games, and Zynga will make most of its popular titles such as Words with Friends, CastleVille, Zynga Poker, Hidden Chronicles and CityVille available on it soon.