It is hard to choose a technology, in part because whatever choice you make may prove sub-optimal tomorrow.

选择一种技术很难，部分因为不论您做出什么选择，到了明天都不是最佳的。

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But quality coffee isn't just likely to sell more - it is also likely to cost more to produce, and any extra the farmer does make may simply go on higher overheads.

但是质量好不仅是卖得好——似乎生产成本也高，农民每付出一点都会增加他们的开销。

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Management must realize that several decisions they make may involve selecting between short-term gains and long-term investment and they should try and choose the latter whenever possible.

管理人员必须要意识到他们所做的几个决定可能涉及到在短期收益与长期投资中进行抉择，在可能的情况下应该尽量选择后者。

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You may have heard this expression: You can lead a horse to water, but you cannot make him drink.

VOA: special.2009.07.12

They may do it in different forms; they may make mistakes; they may be mistaken about where God resides.

他们可能以不同的方式实践，也可能会犯错误;,可能会误解了上帝的存在。

耶鲁公开课 - 1945年后的美国小说课程节选

It may not generate high income, but it can make them feel like they're making contributions in one way or another.

这样的工作可能不会带来高收入，但可以使他们觉得自己,在某些方面作出了贡献。

普林斯顿公开课 - 人性课程节选

That effort you make may have the biggest impact.

WHITEHOUSE: Remarks by the President on Veterans Day

So money may not make you happier, but being happy may make you more money.

FORBES: The Happiness Business

And while textbooks may not make kids smarter, the promise of engaging, interactive textbooks may make them pay more attention in class.

FORBES: Don't Expect Apple's Digital Textbook Innovation To Come From The Top Down