"There are some in the village that will be marginally over the top of 512Kbps and may not qualify for the money, which is a real handicap because we need a reasonable number of people to come on to the scheme to make it worth while, " he said.

BBC: Wales broadband support scheme to be extended

"You have to do millions of these transactions to make it worth your while, " says Prof.

WSJ: New Turf for Sharing Services: the Driveway

If they want to retain baby boomers, they have to make it worth their while.

FORBES: Retirement With A Purpose