It's 1908. Henri Poincare - another scientist - decides to make it his business to research how others come up with their creative breakthrough ideas.
1908年，另外一位科学家彭加勒决定开始研究人类的创造性思维是如何激发而产生的。
It was his way of describing a reality that continues to haunt the movie business: Studio executives have no idea which pictures will make money.
话语中透露出的是一直困扰着电影工业的现实难题：电影工作室的负责人不知道哪些电影真的能赚到钱。
He did it a little bit by accident actually because what he was really trying to do was make it easier for customers to find their way to the public baths he owned and ran as his business.
他是偶然想起了这个主意，他这么做的初衷是让顾客容易找到去他开的浴室的路。
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