And many women make impulse buys of up to? 164 a time.

同时，女性每次凭“冲动”购物的平均消费是164英镑。

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Studies show that people who snack before a grocery trip buy fewer unhealthy foods, possibly because they aren't driven to make impulse buys out of hunger.

研究显示，在疯狂的购物之旅开始前就填饱自己肚子的人会减少因为饥饿感而冲动购物的行为。

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Another reason to start with flowers and baked goods is the smell, which activates your salivary glands and makes you more likely to make impulse purchases.

以花和烘烤食品作为开始的另一个理由是气味，这会刺激的唾液腺让你消费更多。同样，这些东西也会让你心情愉快并让你更愿意消费。

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Consumers are prone to make impulse purchases at historic and rare sporting events.

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And you can make that impulse clearer in a world where the rules were clearer.

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Men are more likely to make expensive impulse buys and to give in to their children's demands for sweets, so Food Plus stores offer more of these goods at the weekend.

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