It would take a lot of guts to makeafeature film about Rupert Murdoch, a man who, as head of one of the largest multi-national media conglomerates, controls the fortunes of individuals and entire companies in the entertainment business.
The feature is just for Web pages now, but it is likely Google will make it afeatureof search ads as well, so those small snippets of text will someday carry the potential for pop-up graphics, as well.
However, should customers embrace the playback capabilities that marginal component costs will soon makea standard featureof their handsets, Apple will need to take a more active role if it wants to preserve the portable digital music experience it has executed so well.