Finally, we make sure that the faculty are well aware of how their own expertise fits with the remainder of the curriculum so that knowledge can be built upon knowledge.

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"Our model is a very effective one, contributing to faculty development and it is faculty that will make a great institution, " he says.

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But they use their marketing budgets to sell not to Follett or any other campus bookstore but to the faculty, who typically make the decision on what course material are used in their classes.

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