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It begins with the sugarcane pulp, which is processed into various forms: from the liquid sugar used to make soft drinks, to the more syrupy sugar used to make hard candy, VHP sugar for exportation, refined and granulated sugar.
FORBES: Sugar Rush: Touring a Billionaire's Sugarcane Mill in Brazil
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Mr. Williams didn't make any drinks but walked us through three cocktails, pausing to tell us how to make simple syrup, seal our shakers and avoid bruising our herbs.
WSJ: Taking Cocktail-Making Classes
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That's because soda and other drinks that the companies make, such as sports drinks and juices, are more profitable than bottled water.
WSJ: America's new love: Water