When you put your corporate name on everything, as Hitachi does, it's difficult to make money because it's difficult to make the brand stand for anything.

如果你像日立一样将企业的名字放在每件产品上，想以此获利将会是困难的，因为让一个品牌来备注所有的产品，这本身就是一件十分困难的事情。

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The expansive charitable efforts the league engaged in over the last week demonstrate its serious commitment to using its brand name, corporate partners and star players to make the world a better place.

FORBES: The NBA's Adoption of Charity as a Central Business Model is Apparent During All-Star Week

The contribution that four important intangible assets--reputation, innovation, management and human capital--make to a company's market value is deemed to be its corporate brand value.

FORBES: Beyond the balance sheet.