Before you make any connection at all, you have to be thoroughly versed in exactly what you want to say.

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"Then there is the connection to HS2 at Toton and to make Derby attractive we are going to need a good connection to the city, " he said.

BBC: Nottingham tram

Thus it behooves every entrepreneur to learn how to craft stories from their personal experience and the world at large that make an emotional connection, as well as tie in the facts.

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