This step-by-step approach to dealing with such a sensitive matter as Turkish membership can make it seem as though Europe's leaders are avoiding considering the big issues by hiding behind a bureaucratic process.

ECONOMIST: Why Europe became serious about Turkey

The app uses top-notch technology from Google Maps and Street View as well as geocoding APIs to make it seem as though Carole is really there, at the door, clad in fur and surrounded by snowflakes.

FORBES: How Marketers Can Make the Holiday Nice List

EU, as Mr Chirac did, national politicians make it seem as though the problem lies elsewhere.

ECONOMIST: Charlemagne