Complete information buyers need to make a purchase decision.

买家决定购买所需的完整信息。

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They talk to their family and friends, read Consumer Reports or other editorial content such as PC Magazine to find out reviews and ratings of various products to make a purchase decision.

人们和家人朋友聊聊天，翻翻消费者报告或《个人电脑》杂志一类的编辑评论查阅各种产品的评价和评级，用作购买决定的参考。

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They provide information you can use to make a purchase decision about a tech product.

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For the past three product upgrades, iPhone unit sales have jumped 41%, 66% and 117% as consumers wait to see what is coming out to make a purchase decision.

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The smartphone becomes the tool by which retailers can directly engage and influence purchase decisions while the customer is in the store and just before they make a purchase decision.

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