They make a plea for help.

他们请求援助。

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I want to make a plea for people not to expect miracles.

我倒希望人们不要寄望于奇迹。

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Last week Sikhosana made a heartfelt plea on national radio for benefactors to make good on their promises: "We know things are tough, but it would be nice to honour the pledges you made."

上星期希克赫撒纳在国家电台衷心请求捐助人信守承诺。 他说，“我们知道形势艰难，但是请你们最好兑现承诺。”

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New York career coach Sarah Stamboulie, who worked in human resources at Morgan Stanley, Nortel Networks and Cantor Fitzgerald before becoming a coach, agrees that it can be effective to make a personal plea for more money.

FORBES: How To Negotiate Severance

Still, some legal analysts and lawyers for the alleged victims suggested a plea deal would make the most sense for both Mr. Sandusky and prosecutors.

WSJ: Sandusky Waives Preliminary Hearing, Avoids His Accusers