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If, however, your goal with purchasing gold is to take a gamble or make a bet on the direction of the current price, go for it.
WSJ: The Experts: Should the Average Investor Buy Gold?
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It also fosters new ways of using the telephone: to send short messages (a billion a month in Europe), to pay for a Coke, to make a bet, to receive instant recommendations on where to park or to eat.
ECONOMIST: Walking on air
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But this also is a treacherous time to make a big bet on the retail industry, which is battling headwinds from a weak economy, competition from online shopping and overbuilding during the boom years.
WSJ: Starwood Goes Shopping for U.S. Malls