If the product is successful, it might lead to the launch of the TT brand to the retail trade, and possibly to contracts with other major retailes for 'own brand' products.

如果产品获得成功，或许能使TT公司的品牌进入零售行业，同时可能开始用“自己的品牌”和主要的零售商签约合作。

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Here is one example: How about a major retail pharmacy brand doing a monster deal with Web MD?

FORBES: CMOs: The New Corporate Deal Makers

Last month, Orla Kiely opened a flagship store in the U.S. Located in a historic building on Mercer Street in the heart of New York's SoHo neighborhood, the 2, 300-square-foot retail space represents a major step in the brand's expansion plans.

WSJ: The Pluck of the Irish | Designer Orla Kiely's Global Ambition