Other competitors in the technology sector include: Activision Blizzard (ATVI), Majesco Entertainment Co. (COOL), and Take-Two Interactive Software (TTWO).
Electronic Arts, Ubisoft, Namco Bandai, Majesco and other big game makers have released successful exercise and fitness games like EA Sports Active 2.0, Your Shape Fitness Evolved, and Zumba Fitness have attracted more females to gaming and also helped boyfriends and husbands at least try to stay in shape.