If they know they are going to be focused on the mainstream business end-user, not on the IT geeks, the way they are going to have to test the product is going to be different.
Today, Tumblr is just starting to monetize its traffic, with mainstream advertisers still worried about the user-generated content next to which they might appear.
According to the several online reports, Intel has slashed the prices of its microprocessors by over 10% to achieve mainstream pricing which would help increase user adoption of Ultrabooks.