For the buyers, obtaining a higher interest rate than is available from bank deposits, as well as the ability to purchase a yuan-denominated security and to benefit from the appreciation of the Chinese currency that many expect in the coming years are the main attractions of dim sum bonds.
The Buzz Index overall score is simply the sum of five main factors: Brand Satisfaction, Brand Momentum, Personal Promotion, Digital Media and Traditional Media.
The total annual expenditures is equal to the sum of the main categories only (in this particular case subcategories cannot be used since they are not comprehensive).
