Direct mail includes newsletters, postcards and special promotions.

直接邮寄广告包括简讯、明信片及特别活动推广。

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Direct mail is an effective way to build relationships with consumers.

直接发邮件是与消费者建立关系的一个有效途径。

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For many businesses, direct mail is the most effective form of advertising.

对许多企业来说，直接邮寄广告是最有效的广告形式。

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This is a small (but not insignificant) step for direct mail providers and an ENORMOUS step for direct mail marketers.

FORBES: Direct Mail Now Integrated With Google

More recently I wrote Direct Mail Now Integrated With Google in which I essentially laid out the fact that direct mail, the uncool kid at the marketing party, is going digital, in a matter of speaking.

FORBES: How The USPS Decision To Stop Saturday Mail Delivery Will Affect Marketers

The direct mail industry is figuring this out, which is why many of the hands-on, innovative direct mail houses have started to offer web design services to complement their bread and butter.

FORBES: Direct Mail Now Integrated With Google