The real magic happens in the cloud-based software, which sets up the device and allows for infinite possibilities without ever writing a single line of code.
The magic glue that keeps all this together is the Cloud, in this case acting as your alter ego, a digital representation of you and your stuff: all those preferences, settings, privileges, programs, subscriptions, documents, photos, videos, music, and backup services.
Jesse Robbins, Chief Community Officer and co-founder of OpsCode, creator of the Chef systems integration framework for the cloud, pointed out in October 2007 that working such magic creates a competitive advantage.