For a number of years I managed national advertising for a Fortune 500 life insurance company and we spent a great deal of painstaking time and effort reaching our vast target audience, essentially going from the macroto the micro.
Starting with a senior interagency meeting tomorrow, the U.S. government will begin mapping out its approach to these micro and macro problems for the HLM.
Here, the ski mommy bloggers are effectively going from the microto the macro, connecting with individuals while also getting out their message to the broader universe.