Let's play videos and machinima are already a pretty huge part of community culture for our existing games, so we really just wanted to provide a tool that would support and encourage the same.

Let's play videos和Machinima对于我们这个游戏来说已经是非常巨大而成熟的分享平台了，因此我们真的需要提供一件工具来支持与激励玩家们。

youdao

Just look at Machinima and Maker Studios for examples of companies succeeding on YouTube.

FORBES: Lost In Translation: Lessons From YouTube's Original Japanese Programming

Recently, Rooster Teeth completed work on the first-ever machinima-created broadcast commercials for Electronic Arts.

FORBES: Magazine Article

YouTube's channel partners include Howcast, World Wrestling Entertainment, The Onion and Machinima -- a network for gamers.

CNN: SHARE THIS