"It's just to get peoples' attention to come in to the restaurants," says Alex Macedo, President of Burger King North America.

“这只是希望能够引起人们注意，令他们光顾餐厅，”汉堡王北美公司总裁亚历克斯•马赛多说道。

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While Macedo says sales see a boost from limited edition menu options, they're "also important for keeping the brand relevant."

马赛多称限量版菜单的推出让销售额不断上涨，而这也对他们“保持品牌的曝光度十分重要”。

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More than 100 members of the law enforcement community are working on this case, Macedo said.

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Her parents were "nearby at a public event" at the time, Macedo told reporters.

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Mr Macedo got his first regular job in the Rio state lottery, thanks to a family political connection.

ECONOMIST: Brazil