The other person receives a text message with a code to take to the local M-Pesa agent to get the money.

VOA: special.2009.11.02

One easily-translatable message - "I'm lovin' it" (which was dreamt up by the firm's German advertising agency) - would unite the entire McDonald's "system" and show the world it meant business.

BBC: AD BREAKDOWN

And I'm here today to deliver a simple message -- a message of thanks to you and your families.

WHITEHOUSE: President Obama Addresses Servicemen and Women in Jacksonville, FL | The White House

"I'm still on message, " he said, half-jokingly, of course.

CNN: Free from White House, former counselor tells tales