"Our job is really to figure out what viruses are going around and what effect they're having, " said Lynnette Brammer, an influenza epidemiologist at the CDC.
Moving its e-mail sign-up box above the fold (saving users from scrolling down to find it) helped Levenger.com --a high-end retailer of reading accessories like bookmarks and pens--expand its e-mail list 200% in one month, says Lynnette Montgomery , vice president of e-commerce.