Because it's a Smartphone, it'll come equipped with the Standard version of Windows Mobile 6, and we're thinking it'll be likely packing one of the most luxurious typing experiences of any WM6 Standard device on the market (which, of course, we can use to express in email and SMS our frustration to HTC about the lack of a 3G radio).
Those in search of more luxurious goods will go to Selfridges or Harrods, which offer more lavish shopping experiences for goods that range in price from moderate to high.