abstract:Lucy Hood is the founder of Fox Mobile Entertainment and the Executive Director of the Institute for Communication Technology Management (CTM) at the University of Southern California. Hood guides the Institute’s strategy and its consortium of corporate members which include AT&T, Verizon, Hewlett-Packard, Cisco, Qualcomm, Motorola Mobility, Alcatel-Lucent, Disney, Fox and Ogilvy & Mather.