The goal: To retain their loyalty even as what they value changes.

目标是：当他们评估变化的时候要保持他们的忠诚度。

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To achieve this, consider, as far as possible, what matters to each customer and bind all customers to the product through initiatives such as loyalty schemes.

为了达到这个目的，尽可能考虑每个消费者的需要，使用例如忠诚度计划使消费者主动接近产品。

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But what was perhaps most astonishing about Mr Jobs was the fanatical loyalty he managed to inspire in customers. Which other technology brand do you ever see on bumper stickers?

但是乔布斯最令人称奇之处是他培育的高度的顾客忠诚度。你看过哪一个其他的科技商标被贴在汽车保险杠上？

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What has or ought to have a claim ? on our loyalty and rational consent?

哪一种能够或应能掳获,我们的忠诚及理性同意？

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It could mean loyalty in the sense of commitment to principles, or it could mean loyalty in the sense of willingness to do exactly what you are told to do.

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But there again, I am just going to say I am very proud of what Mike stood for and his loyalty to his country and the loyalty to the people he worked are for and the things that he did.

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What loyalty have they to a company that treats them as fungible?

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