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Yet, these same firms are also trying to drive new or additional business by increasing customer loyalty and satisfaction through better personalization and service delivery.

然而，这些同样的公司也在企图通过提高客户的忠诚度和满意度来得到新的或额外的业务，如提交更好的个性化服务。

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Companies that handle returns effectively-by working with customers to resolve service issues-can actually improve a customer's loyalty to their firm.

企业通过与客户一起解决服务问题来有效处理退货，实际上会提高客户对他们企业的忠诚度。

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Mahoney described an example of an employee loyalty service that ITAGroup provides a telecommunications client.

FORBES: ITAGroup Motivates Employees To Sell To Their Social Network

In order to do that Facebook needs a loyalty service of some kind that is tightly tied into Facebook.

FORBES: After Facebook's IPO, Payments Business Is Poised For Major Growth

But at the least it would be some kind of loyalty service where, say, you buy 10 coffees and get 1 free.

FORBES: After Facebook's IPO, Payments Business Is Poised For Major Growth