客户回报计划(Reward programs)(以下简称回报计划),也叫客户忠诚计划(Loyalty programs),其被认为是通过和培养长期客户,并最终从关系中获利的有代表性的关系营销手段[1]。
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Loyalty Programs LPs 忠诚计划
Customer loyalty programs 顾客忠诚计划
Introduce loyalty programs 介绍客户忠诚度计划
Loyalty programs co-branding 品牌忠诚度联合计划
Firms of all sizes continue revamping their product and service offerings, honing their customer service skills, and revising their loyalty programs.
大大小小的公司都在持续更新产品和服务,提升售后服务质量,修订客户忠诚度方案。
People typically buy tickets based on routes, pricing and loyalty programs, of course.
当然,乘客通常是基于航线、价格和会员计划来购买机票的。
Integrating loyalty programs could help propel the adoption of mobile wallets in several ways.
整合会员计划可以从多方面推动大众使用移动钱包。
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