It is easy when you live in the West to take brands - their power, their ability to conjure up feelings of status among consumers, the loyalty they can generate - completely for granted.

作为西方世界的消费者，你很容易觉得品牌和其作用——影响消费者，给他们带来社会地位感，建立其对商家的忠诚度——都是理所当然的。

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The power of music is undeniable; the loyalty showered upon those who create it, unmatched; and the lessons for corporate America, boundless.

音乐的力量毋庸置疑，创作音乐的人因此收获无数死忠。而音乐中值得美国企业借鉴的经验，同样无可限量。

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Loyalty, wit, and, believe it or not, the power to come forth with close criticism.

忠诚、智慧，另外，信不信由你，提出尖锐批评的能力。

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The 70% of voters who opposed Mr Mwanawasa split their loyalty between ten power-hungry rivals.

ECONOMIST: A victory for rigging and a split opposition

Moreover, the former welfare recipients appear to show above-average loyalty and sticking power.

ECONOMIST: The crunch comes for welfare reform

But as this is the 21st century, we prefer to rely upon the validated power of predictive loyalty and engagement metrics.

FORBES: Connect