They asked only signed between the monarch and his subjects unilateral "King contract" - I always have "faint" right, but you can only do "loyalty" obligation.

他们要求君臣之间只能签订单方面的“霸王合同”——我永远拥有“昏”的权利，但你们却只能尽“忠”的义务。

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Breaching this psychological contract potentially will have negative implications for loyalty, motivation, and worker commitment to the organisation (Hislop 2003).

违反这一心理契约将对忠诚度，积极性和工作人员的组织承诺(希斯·洛普2003年)有负面影响。

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In the era of brand competition, brand psychological contract is the psychological source of brand equity. It affects the brand loyalty and makes profits for the enterprise.

在品牌日益成为企业提升竞争优势主要源泉的今天，顾客品牌心理契约是品牌资产的心理源泉，可通过驱动品牌忠诚来现。

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This may have been true in the 1950s and 1960s, but since the 1970s, we have seen the minimization of labor unions, the loss of the loyalty contract for professions, and the rise of outsourcing.

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To address contract churn, T-Mobile USA continued to focus on loyalty efforts during the quarter, including a strong focus on re-contracting its most loyal customers.

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Craig Doud is vice president of customer loyalty at Emptoris, a provider of strategic supply, category spend and enterprise contract management solutions.

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