*星巴克在美国国内的营业额中，有三分之一的营收是来自顾客使用忠诚卡(loyalty cards)的消费额。
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主要是EPOS（Electronic Point．Of-Sale，电子销售点）的使用和会员卡（Loyalty Cards）的引入，给此行业产生了大量的数据。
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Loyalty CARDS do not make customers loyal, but retailers are devoted to them.
“忠诚卡”不会让消费者更忠诚，但是零售商却很热衷。
Thanks to data from loyalty CARDS, some supermarket rags know much more about their customers than do rival magazines.
一些超级市场刊物可以通过忠诚卡的数据与其对手的杂志相比更能了解消费者。
Customers who do not have loyalty cards will be automatically signed up for an account.
FORBES: Will Groupon Make Consumers More Fickle?
There are loyalty cards, comparison shopping services, and daily deals that are motivating consumers to spend.
FORBES: Clutch Gives Gift Cards Mobility
One way is to make the most of all those store loyalty cards you carry around.
WSJ: Store Loyalty Cards on Your Smartphone
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