A loyal,hard-working employee is said to work like a Trojan.

VOA: special.2011.05.08

Few employees are loyal, and few want to work in the countryside, even if they were born there.

ECONOMIST: Consumer goods

Rivera said his get-togethers with folks that work behind the scenes and loyal fans are different in every city.

WSJ: Mo meets with Mets fans, employees during farewell

Nascar fans know that sponsorships make the sport work and they are more loyal to those products than the fan-sponsor relationship in other sports.

FORBES: Hendrick Motorsports Tops List Of Nascar's Most Valuable Teams