One way of showing such emotion is through giving gifts that does not just measure one's purchasing power, but thoughtfulness, love, and sheer enjoyment.

一年一度的情人节又到了。 这是一个男生女生、夫妻情侣互相表达情意、爱慕与依恋的节日。 赠送礼物是表现爱的方法之一。

youdao

Purchasing 2006 TMC Love Package now, you can get a on-site catering voucher!

现在购买2006年网球大师杯赛情侣套票门票一套即可获得现场餐饮兑换券！

youdao

That is, credit issuers would love to better track individual purchasing behaviors, and Glyph may be able to provide that intelligence in the near future.

FORBES: Check In to Maximized Credit Card Rewards With Glyph

On the consumer side, they have sought smart partnerships with Foursquare, Facebook and Zynga that not only drive revenue, but drive real conversation between users about their purchasing experiences (as you know, Amex holders love talking about their rewards points).

FORBES: Amex Proves Its Worth With Social Currency