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loss leader pricing

  • 亏本促销定价:一种商家为了吸引顾客而将某些商品定价低于成本价的策略,通常用于促销活动或提高其他商品的销售。

网络释义

  吸引顾客的特价商品定价法

... 以廉价吸引顾客的商品 price leader 吸引顾客的特价商品定价法 loss leader pricing 吸引顾客阶段 approach phase ...

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短语

Loss-Leader Pricing 牺牲品定价

Loss Leader Pricing Strategy 亏本销售定价策略

权威例句

  • Then Amazon's gutsy dealmaking and loss-leader pricing will look absurd.

    FORBES: The Amazon trance

  • In May Microsoft effectively stopped treating Live like an add-on for a videogame console and started pricing the console as a loss leader for an entertainment platform.

    FORBES: X Is For Entertainment

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