Bobby Calder's research showed that every extra syllable in a product's price decreases its chances of being remembered by 20%, something caused by the fact that a person's phonological loop -- a regulator ofmemory -- can only hold 1.5 to 2 seconds of spoken information.
Users whose adventures span hours, and even days, will especially appreciate theloop recording mode that allows for continuous, non-stop recording between two memory cards, eliminating the hassle of manually restarting recording and swapping out memory cards.