Along with China joined in the WTO, hospital management reform becomes utmost urgency. The text discussed the methods to construct hospital brand, conform attention of economic ages and establish " long - term profits" idea with the principle of "Market Marketing" which would help hospital to improve hospital market competence to meet challenge .
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long-term profits 长期利润
Maintain long-term profits 将利润保持长久
long-term sustainable profits 长期可持续性赢利能力
The long term performance of enterprise groups are not only influenced by their financial indexes, such as long term profits, costs and market scales, but also embodied in their learning capabilities.
企业集团的长期绩效不仅体现为持续的利润、成本和规模等财务指标，更体现为其学习能力。
Transient investors, who demand high quarterly profits from companies, can hinder a firm's efforts to invest in long-term research or to build up customer loyalty.
短期投资者要求从公司获得高额季度利润，这会阻碍公司投资长期研究或建立客户忠诚度。
Companies that score high on the customer service scoreboard, such as Southwest Airlines, Zappos, Marriott and Amazon.com, earn customer loyalty that translates into long-term profits and stock gains.
西南航空公司、Zappos、万豪酒店、亚马逊等公司在客户服务方面获得良好的口碑，客户对产品忠诚认可，进而能获取长久的利润，也赢得了市场的份额。
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