Without saying a word, he walked over to the long silver rack where my sample dresses were displayed.

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Jeter has long been known for his ability to rack up 200-hit seasons, the hallmark of any 3, 000-hit campaign.

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It can do that, it says, because the pieces they produce are not ephemeral news stories but evergreen how-to articles that will continue to rack up Google hits as long as they hang around.

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