"What (the 'Lonelygirl15' team) have done is unlocked a utility of connecting with people, " says Shields.
CNN: Fast forward: Broadband drama
"We felt like all the core elements from 'Lonelygirl15' worked and we wanted to use that again, " he says.
First-look deals with the producers of YouTube darlings Lonelygirl15 and KateModern, signed this week, were seemingly part of that plan.
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