Ms. Heller, 36, is CEO of the invitation-only social network, which began nine years ago as a site where fancy people could trade tips on art openings in London or samba nights in Reykjavik. ("Facebook for the few, " as Ms. Heller put it with a sigh.) An invitation to A Small World was once highly coveted, but the site's social currency has waned in the Twitter age.
WSJ: Q&A With A Small World CEO Sabine Heller | On the Road