Sugababes and Island Records picked up the best marketing campaign for the girl group's successful comeback after their dumping by previous label London, and the departure of founder member Siobhan Donaghy.
Even the most potentially disturbing suggestion, which involves fertilising the oceans with iron in order to promote the growth of planktonic algae (in the hope that they would sink to the seabed, taking their carbon with them), can be covered by the London Convention on marine pollution, which regulates dumping at sea, and has already addressed itself to research in the area.