But when you peel back their lofty status and record of home runs you usually see a series of hits, misses, whiffs and foul balls along the way.

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But there is another more lofty Fleet Street: Britain is home to a cluster of serious broadsheet papers, the BBC, Thomson-Reuters and, yes, The Economist.

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According to these researchers, at any given time, each of us has around hundred pursuits, ranging from mundane aims, such as picking up toilet paper on the way home from work, all the way to lofty ambitions, such as changing the underlying social structure of the western world.

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