Again, thecoreconcept driving the researchis that as datasetsbecomemorecomplexnewtools are requiredtohelpusnavigate and pin down the bitsand bytes we do want to lockon to.
Just as music and movie companies cannot easily lock down the digital security of their intellectual properties in the great moving tide of bits, we as individuals have lost the lockdown control of our identities that people took for granted 20 years ago.