As a result, he has developed models that allow them to look ahead, integrating their factory-location and pricing decisions in a way that anticipates rivals' responses, and leaves fewer profit opportunities wasted.

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Comparison pricing, often tagged to your location, pops up in seconds.

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Pricing information aside, utilities and grid operators could more accurately pinpoint the location of a problem in the electrical network--eliminating the need for repair crews to scramble for hours to determine where a power failure has occurred.

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