After the first stage of experimentation, what are the DOs and DON 'ts of location-based marketing; are check-ins, discounts and freebies all there is to it?

在第一个试验期过后，地理位置服务能做与不能做的，收费的、打折的、免费的地方就会变得很清晰。

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Starbucks was one of the first companies to utilize check-ins to boost sales, and remains on the forefront of the location-based buying trend.

星巴克是第一家利用检入促进销售的公司之一，如今依然处于定位购买潮流的前沿。

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Check Automatically include this location when searching for new or updated plug-ins.

选中Automatically include this location when searching for new or updated plug - ins。

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The company said that those billion users were to date responsible for 1.13 trillion "likes", 219 billion photos and 17 billion location check-ins.

BBC: North America

For location check-ins, Facebook will feature a large map of destinations.

WSJ: Facebook Unveils Sweeping Changes to News Feed

That timing feels like a little more than a coincidence to us, especially since Facebook is gunning hard for location-based check-ins, which is traditionally Twitter's domain.

ENGADGET: Twitter for Android updated, adds speed, polish, more options